Money

Women control the market but appear to be losing self-control 21/07/2010

Installment purchases, credit cards and personal problems are the main culprits in women’s indebtedness.
Responsible for moving billions of dollars in the global market, there is no doubt that women have earned power over recent decades, primarily by controlling the consumption and purchase decisions of countless families around the world. However, they indicate emotional factors or…
Virtual goods: 18% of Brazilian women purchase them 28/05/2010

According to a study by Sophia Mind, items offered on Facebook and iPhone apps are the virtual goods that women consume the most
The results of the study show the market’s growth potential in the country, following the worldwide trend
The market of virtual goods, non-physical objects purchased for use in virtual communities, online games or smartphones,…
Brazilian moms are also connected 18/05/2010

The Internet is present at most Brazilian women’s lives ever since they started to accumulate a double journey – work inside and outside of home – and because of this, they search for ways to facilitate their daily activities. However, the routine of a married woman with kids is a little bit different than the…
Women make the decision on their investments 27/03/2010

Events in their lives, such as the birth of children, may alter the way they plan their investments and their tolerance towards risk
According to a research carried out by Sophia Mind, saving is still the most common investment choice among women
To say that women don’t think about financial investments is a thing of the past….
They have the power: 77% of Brazilian women decide how the family income is to be spent. Among married women, the amount jumps to 91%. 04/02/2010

A survey carried out by Sophia Mind, the research and market inteeligence company of the Bolsa de Mulher group, points out how strong women buying power is and the profile of women as investers.
During the second semester of 2009, Sophia Mind, the research and market intelligence company of the Bolsa de Mulher group, analyzed the…
Natura is the brand which Brazilian women think of most often 13/01/2010

A survey carried out by Sophia Mind, a company which belongs to Bolsa de Mulher, interviewed 1,902 women from the country’s five regions
Which are the brands which Brazilian women remember the most? In order to answer this question, Sophia Mind, the research and market intelligence company recently launched by the Bolsa de Mulher group, has…
Installment purchases are part of Brazilians’ daily lives. 21/09/2009

Check the mean ideas of the research:
- 72% usually make installment purchases;
- This type of purchase is more frequently used for higher value goods, but is also commonly used without any specific reasons;
- 90% pay attention to the interest rate added into the installments, but only half of those interviewed know how to calculate it;
-…