Media Consumption

Use of Social Networks by Latin American Women 10/06/2010

Social networks win over Latin American Women
Survey conducted by Sophia Mind indicates that 90% of women interviewed use them. Brazil presents a different profile than the other countries surveyed.
Social networks are earning increasing space in women’s habits over recent years. Today, women already represent the majority of social network users worldwide. A survey conducted…
Virtual goods: 18% of Brazilian women purchase them 28/05/2010

According to a study by Sophia Mind, items offered on Facebook and iPhone apps are the virtual goods that women consume the most
The results of the study show the market’s growth potential in the country, following the worldwide trend
The market of virtual goods, non-physical objects purchased for use in virtual communities, online games or smartphones,…
Brazilian moms are also connected 18/05/2010

The Internet is present at most Brazilian women’s lives ever since they started to accumulate a double journey – work inside and outside of home – and because of this, they search for ways to facilitate their daily activities. However, the routine of a married woman with kids is a little bit different than the…
Internet Influences Purchase Decisions 03/05/2010

67% of Internet users search for information about products and services on Internet. Learn how the Internet influences the women’s purchasing decisions.
Brazilian women are won over by social medias 04/03/2010

According to a study by Sophia Mind, a company of the Bolsa de Mulher group, 93% of Brazilian Internet users access at least one type of social media
Social medias have won over the female demographic in an astounding way. A study carried out by Sophia Mind, a market intelligence company of the Bolsa de Mulher…
The internet is the media which women use the most 12/01/2010

A survey carried out buy Sophia Mind, a research and market intellligence company company geared towards women, indicates that online ads already have the same influence on female consumers as TV ads
The time which women spend online in Brazil is today twice as much as they spend watching TV. A survey carried out by the…
Women and Games in Brazil 10/10/2009

Recent years were marked by the phenomenon of serious games and the increasing specialization of games. Sophia Mind Pesquisa e Inteligência de Mercado, a company of the women’s communication group Bolsa de Mulher has lunched the new research about “Women and Games in Brazil”.
Women spend the majority of time that they are online playing seeking…