Family

Virtual goods: 18% of Brazilian women purchase them 28/05/2010

According to a study by Sophia Mind, items offered on Facebook and iPhone apps are the virtual goods that women consume the most
The results of the study show the market’s growth potential in the country, following the worldwide trend
The market of virtual goods, non-physical objects purchased for use in virtual communities, online games or smartphones,…
Brazilian moms are also connected 18/05/2010

The Internet is present at most Brazilian women’s lives ever since they started to accumulate a double journey – work inside and outside of home – and because of this, they search for ways to facilitate their daily activities. However, the routine of a married woman with kids is a little bit different than the…
Women want the presidency of Companies 06/05/2010

According to a Sophia Mind study, 37% of professional women have the ambition of reaching the top of their career
During the month of February 2010, Sophia Mind, Bolsa de Mulher’s research and market intelligence company, analyzed the profile of 340 Brazilian women of the five Country regions, with ages between 25 and 50 years and…
Natura is the brand which Brazilian women think of most often 13/01/2010

A survey carried out by Sophia Mind, a company which belongs to Bolsa de Mulher, interviewed 1,902 women from the country’s five regions
Which are the brands which Brazilian women remember the most? In order to answer this question, Sophia Mind, the research and market intelligence company recently launched by the Bolsa de Mulher group, has…
Household appliances are much valued by modern women 13/01/2010

According to a research carried out by Sophia Mind, household appliances are widely present in Brazilian homes
Despite a change in the habits of Brazilian women, 66% of them do not believe that the use of household appliances is diminishing. Despite the troubles of everyday life and the purchase of already cooked foods, women believe that…
Women are faithful to cleaning product brands 13/01/2010

According to a research carried out by Sophia Mind, 65% of women claim that they do not consider changing the cleaning products they are already used to
However, despite the high level of fidelity towards certain brands, women are willing to try out different products whenever they may be on sale. Such is one of the…