Entertainment

Soccer – a national flame 07/06/2010

They cheer, watch and inquire about the sport. At the 2010 World Cup the optimism in Brazil is big.
Internet Influences Purchase Decisions 03/05/2010

67% of Internet users search for information about products and services on Internet. Learn how the Internet influences the women’s purchasing decisions.
Brazilian women are won over by social medias 04/03/2010

According to a study by Sophia Mind, a company of the Bolsa de Mulher group, 93% of Brazilian Internet users access at least one type of social media
Social medias have won over the female demographic in an astounding way. A study carried out by Sophia Mind, a market intelligence company of the Bolsa de Mulher…
Natura is the brand which Brazilian women think of most often 13/01/2010

A survey carried out by Sophia Mind, a company which belongs to Bolsa de Mulher, interviewed 1,902 women from the country’s five regions
Which are the brands which Brazilian women remember the most? In order to answer this question, Sophia Mind, the research and market intelligence company recently launched by the Bolsa de Mulher group, has…
Women and Games in Brazil 10/10/2009

Recent years were marked by the phenomenon of serious games and the increasing specialization of games. Sophia Mind Pesquisa e Inteligência de Mercado, a company of the women’s communication group Bolsa de Mulher has lunched the new research about “Women and Games in Brazil”.
Women spend the majority of time that they are online playing seeking…