E-commerce

Women and Consumption: Before Buying, they Consult Social Networks 01/07/2010

Survey conducted by Sophia Mind indicates that 63% of the women interviewed use Orkut, Facebook, Twitter and other channels to search for information before acquiring a product or service
Electronic products, magazines and books are the items most often consulted
Women already make up the majority of social network users worldwide, a movement that does not…
Internet Influences Purchase Decisions 03/05/2010

67% of Internet users search for information about products and services on Internet. Learn how the Internet influences the women’s purchasing decisions.
Women are satisfied with the beauty products available today, however, they are not loyal to specific brands 03/03/2010

According to a survey carried out by Sophia Mind, 79% of women use beauty products regularly
Concern regarding one’s looks, or simply the desire to improve a specific area of one’s body, leads 79% of women to use beauty products regularly. 83% of women are satisfied with the products which are available in the market today….
Household appliances are much valued by modern women 13/01/2010

According to a research carried out by Sophia Mind, household appliances are widely present in Brazilian homes
Despite a change in the habits of Brazilian women, 66% of them do not believe that the use of household appliances is diminishing. Despite the troubles of everyday life and the purchase of already cooked foods, women believe that…