Consumption

Women’s Intention to purchase electronic products 10/09/2010

Women and consumption: 81% of women consider acquiring some type of electronic product within the next six months

A survey carried out by Sophia Mind shows that High-Definition television sets are the products which women crave the most. Notebooks, digital cameras and video game consoles are also among their favorite products

Besides clothes, accessories, and make-up, women…
Women control the market but appear to be losing self-control 21/07/2010

Installment purchases, credit cards and personal problems are the main culprits in women’s indebtedness.
Responsible for moving billions of dollars in the global market, there is no doubt that women have earned power over recent decades, primarily by controlling the consumption and purchase decisions of countless families around the world. However, they indicate emotional factors or…
Women and Consumption: Before Buying, they Consult Social Networks 01/07/2010

Survey conducted by Sophia Mind indicates that 63% of the women interviewed use Orkut, Facebook, Twitter and other channels to search for information before acquiring a product or service
Electronic products, magazines and books are the items most often consulted
Women already make up the majority of social network users worldwide, a movement that does not…
Soccer – a national flame 07/06/2010

They cheer, watch and inquire about the sport. At the 2010 World Cup the optimism in Brazil is big.
Brazilian Women Control 66% of Brazilian Family Consumption 02/06/2010

Sophia Mind survey reveals that women move R$ 1.3 trillion per year. Even so, 89% of those women interviewed state that they are unsatisfied with at least one segment of the product or service
Responsible for an annual consumption of U$ 20 trillion, a value more than two times higher than the markets of India and…
Virtual goods: 18% of Brazilian women purchase them 28/05/2010

According to a study by Sophia Mind, items offered on Facebook and iPhone apps are the virtual goods that women consume the most
The results of the study show the market’s growth potential in the country, following the worldwide trend
The market of virtual goods, non-physical objects purchased for use in virtual communities, online games or smartphones,…
Brazilian moms are also connected 18/05/2010

The Internet is present at most Brazilian women’s lives ever since they started to accumulate a double journey – work inside and outside of home – and because of this, they search for ways to facilitate their daily activities. However, the routine of a married woman with kids is a little bit different than the…
Internet Influences Purchase Decisions 03/05/2010

67% of Internet users search for information about products and services on Internet. Learn how the Internet influences the women’s purchasing decisions.
Women make the decision on their investments 27/03/2010

Events in their lives, such as the birth of children, may alter the way they plan their investments and their tolerance towards risk
According to a research carried out by Sophia Mind, saving is still the most common investment choice among women
To say that women don’t think about financial investments is a thing of the past….
Women are satisfied with the beauty products available today, however, they are not loyal to specific brands 03/03/2010

According to a survey carried out by Sophia Mind, 79% of women use beauty products regularly
Concern regarding one’s looks, or simply the desire to improve a specific area of one’s body, leads 79% of women to use beauty products regularly. 83% of women are satisfied with the products which are available in the market today….

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