Brands

Internet Influences Purchase Decisions 03/05/2010

67% of Internet users search for information about products and services on Internet. Learn how the Internet influences the women’s purchasing decisions.
Women are satisfied with the beauty products available today, however, they are not loyal to specific brands 03/03/2010

According to a survey carried out by Sophia Mind, 79% of women use beauty products regularly
Concern regarding one’s looks, or simply the desire to improve a specific area of one’s body, leads 79% of women to use beauty products regularly. 83% of women are satisfied with the products which are available in the market today….
Natura is the brand which Brazilian women think of most often 13/01/2010

A survey carried out by Sophia Mind, a company which belongs to Bolsa de Mulher, interviewed 1,902 women from the country’s five regions
Which are the brands which Brazilian women remember the most? In order to answer this question, Sophia Mind, the research and market intelligence company recently launched by the Bolsa de Mulher group, has…
Women are faithful to cleaning product brands 13/01/2010

According to a research carried out by Sophia Mind, 65% of women claim that they do not consider changing the cleaning products they are already used to
However, despite the high level of fidelity towards certain brands, women are willing to try out different products whenever they may be on sale. Such is one of the…