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Soccer – a national flame
Category: Consumption Entertainment | Tags: 2010, Soccer, Sport, World Cup
Women and Soccer: survey conducted by Sophia Mind indicates that 80% of interviewed women cheer for some team and 74% watch the games on television
During the World Cup, over 90% of women watch the Brazilian team games and believe that the country will be champion
Contrary to what many people think, women enjoy – and follow – soccer. A survey undertaken by the Bolsa de Mulher market intelligence company Sophia Mind involving 2,084 women ages 18 to 60 from five Brazilian regions revealed that 80% of them cheer for some soccer team.
When choosing their team, 42% state they decide on their own, and 35% state they were influenced by their father (25%) or mother (10%). If they need information on soccer, 60% tune into televised sports programs, 54% search the Internet and 35% ask friends and family members. Thirty percent of women generally follow the championships, 52% watch the games when their male companions are watching and 90% say they have no complaints about the time that men spend watching soccer.
While men represent the majority of the public present at the stadiums, 74% of women watch the games on television. Of this total, 44% indicate violence as the main reason for such behavior. Another major difference is that only 16% of the women interviewed state that their mood changes when their team loses a game. If it is the final game in a championship, this percentage increases to 33%.
World Cup:
During the World Cup, the percentage of women who watch the Brazilian team games is 94% – 30% also watch the games of other countries’ teams. Most of these women (84%) prefer to watch the games at home or at the home of friends or family members. For 93% of the women interviewed, Brazil will be the champion of this World Cup. As for the 2014 World Cup, 74% of Brazilian women believe that Brazil has the conditions to host the event, but that it needs to structure itself for this.
Consumption:
Sixty-nine percent of women purchase products associated with soccer and 53% of them do so for their own personal use. However, for 65% of Brazilian women, there is no sports product market tailored toward the female public.
