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Research and Marketing Intelligence
The beer they want
More than half of respondents say they would pay more for a better beer. For them, the ideal beer is clear, light, low calorie and bottle. Dissatisfied, 70% classified product advertisements as stereotypical and sexist.
Internet Influences Purchase Decisions
67% of Internet users search for information about products and services on Internet. Learn how the Internet influences the women's purchasing decisions.
Soccer – a national flame
They cheer, watch and inquire about the sport. At the 2010 World Cup the optimism in Brazil is big.
What do women want?
Our knowledge is not based on common sense. We are dedicated exclusively to them. Sophia Mind, company of Bolsa de Mulher which is dedicated to marketing intelligence, has focused on the deep knowledge of women through research and market analysis.
» learn more»Featured researches
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Women’s Intention to purchase electronic products
Published on 10/09/2010 -
The beer they want
Published on 21/07/2010 -
Women control the market but appear to be losing self-control
Published on 21/07/2010 -
Women and Consumption: Before Buying, they Consult Social Networks
Published on 01/07/2010 -
Use of Social Networks by Latin American Women
Published on 10/06/2010
News
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What is luxury according to the middle class?
Published on 08/07/2010 -
Partnerships with experts + R$ 15 million: that’s the formula
Published on 07/07/2010 -
For mothers, content is the best deal
Published on 05/07/2010 -
Brazilians lead the world ranking of access to social networks
Published on 29/06/2010 -
Brazil reaches US$ 8.7 billion in online sales
Published on 28/06/2010
